5.0 Average Rating
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7+ Years Experience
Expertise on demand. Clear communication. Fixed rates. No Headaches.
I provide one-on-one website design and development for serious brands and busy agencies.
What I Do
Design and development services to get you from idea to launch.
Website & Application Design
I design websites and web applications that are clean, intuitive, and purpose-built—whether you’re selling a product, launching a platform, or just need a site that finally reflects the quality of your business. Every screen is thoughtfully designed to guide users, build trust, and drive action.
Website Development
I build fast, reliable websites on WordPress and Shopify—custom-coded where it counts, and easy to manage once live. Whether it’s a marketing site or an online store, I develop with performance, scalability, and user experience in mind.
Agency Solutions
I offer white-label website design and development for agencies who need reliable support. From full builds to overflow work, I deliver high-quality results with direct communication and no middlemen. Fixed pricing makes quoting simple, and I’ll slot into your workflow without the usual back-and-forth.
Strategy & Optimisation
I help you turn more visitors into customers with smart strategy and on-site optimisation. From clear calls-to-action to proven CRO tactics, I design with intent and build with data in mind. Every site includes built-in tracking so you can measure what’s working—and improve what isn’t.
Why Work With Me
No ghosting. No fluff. Just reliable, one-on-one web design and development.
Client-First Approach
Your vision guides every step, your goals become mine from start to finish.
Guaranteed Milestones
Clearly defined milestones ensuring timely project completion, guaranteed.
Stage-by-Stage Approval
Regular approvals ensuring alignment at every project phase.
Daily & Emergency Support
Reliable, responsive support available whenever you need it.
Transparent Pricing Options
Clear, predictable pricing without hidden fees or surprises.
Reliable Project Delivery
Projects delivered consistently, on time, and stress-free.
What I’ve Been Working On
Here’s a look at some of the websites I’ve recently worked on.
Shopify | Willie's Remedy
Shopify development for a THC-infused social tonic crafted by Willie Nelson.
Shopify | Art and Realism
Shopify development for a premium art retailer.
WordPress | South Pacific Timber
Conversion-focused website revamp for a major player in the timber industry.
WordPress | Bastion Agency
Custom WordPress site for a global agency.
How It Works
From discovery to launch in 30 days.
Great working with Dan from Innovate. Thanks to your knowledge and skill our website looks great and functions really well. I would recommend anyone that is looking for a custom website to get in contact with Dan and he will guide you in the right direction.
Our website needed improving, and so we asked Innovate to give it a revamp. We found the Innovate service to be extremely helpful with improving the look of our website, and the functionality. We’ve now hired Daniel and Innovate to build another, more complex website for our other business, which will be going live soon. We appreciate the speed of service and professionalism.
Daniel did a great job with giving our website a fresh and innovative vibe! We really appreciated his constant communication and his perseverance through our unexpected issues!
We used Daniel to create the website for our construction business and for ongoing support. He gave us a great product, is always fast to respond and offers a great service.
Daniel helped us re-design our whole website. Since working with him, our internet presence has increased significantly, and it has helped drive up our customer base 🙂 Thanks Daniel, we would definitely recommend your services to everyone!
With nearly a decade of experience, I design and build high-quality websites for startups, established brands, and agencies. Most clients come to me after being let down by unreliable freelancers. I do things differently, fast, clear communication, reliable delivery, and clean, conversion-focused design that’s built to last.
Your questions answered
Got a question? The answer is probably here.
How do payments work?
I offer fixed-rate, hourly, and retainer options. You choose what works best for you. Everything’s agreed on before we start, so there are no surprises. Full transparency, always.
How long does a typical project take?
Most websites take 3–6 weeks, depending on the scope and how quickly we move through feedback and approvals. I’ll give you a timeline upfront and keep you updated throughout.
Can you work with our agency as a white-label partner?
Absolutely. I regularly work with agencies that need reliable support. I’m flexible, responsive, and can integrate smoothly into your existing process.
Do you offer design and development as one service?
Yes. I handle both design and development from start to finish. You get a fully custom site, built by one person, with nothing lost between handoffs. Of course, I can also jump in at any stage if you already have part of it sorted.
What platforms do you work with?
What happens if my project scope changes mid-way?
I’m flexible. If we need to adjust the scope, I’ll provide a clear breakdown of the change in cost and timeline before anything moves forward. You’ll always stay in control.
What if I’ve already got a design, can you just build it?
What happens after launch?
I offer post-launch support, can help with ongoing updates, and make sure you’re confident managing your site. I’m just an email away if you need anything.
How is working with you different from hiring in-house or using an agency?
Working with me gives you the best of both worlds: the flexibility of a freelancer, with the reliability and experience you’d expect from a senior in-house or agency.
Unlike hiring full-time, there’s no ongoing overhead, long onboarding process, or long-term commitment. You get high-quality work when you need it. And unlike agencies, you’re not paying for layers of project managers or junior staff. You work directly with me, which means faster communication, fewer delays, and no surprises.
It’s lean, efficient, and built around delivering great work without the fluff.
Book a call. New spots open.