Bike Rider Magazine, New Zealand’s leading motorbike publication, had an unwieldy website with outdated design, 38 plugins slowing performance and a maintenance headache that held back their digital growth. I carried out a complete overhaul, reducing plugins from 38 to 10 after a thorough audit, introducing a flexible template system for easier content updates and modernising the design to reflect their premium brand. By focusing on structural efficiency and user experience, the site now loads significantly faster, is simpler for the team to maintain and properly showcases their status as the country’s top motorbike resource.