Pa Kai and Pa Kids
The Problem
Pā Kai needed a cohesive brand identity system that would work effectively for both their main organisation and their youth program (Pā Kids). The design needed to respect cultural elements while creating a modern, recognisable identity that would resonate with both adults and children. The challenge was to maintain consistency between both logos while distinguishing the youth program.
The Solution
We developed a thoughtful brand system that uses shared visual elements to connect both identities. The design incorporates a stylised traditional building form as the ‘ā’ in both logos, creating immediate visual recognition. A distinctive star element adds movement and energy to both designs. The typography is bold and clear, with the only variation being ‘Kids’ versus ‘Kai’ to differentiate the programs. The colour palette of deep red and black was chosen for its cultural significance and visual impact.
The Outcome
The logo system successfully creates a unified brand presence while clearly distinguishing between the main program and youth initiative. The designs work effectively across various applications, from signage to digital platforms, while maintaining their cultural integrity. The simple yet meaningful symbolism helps build recognition within the community while ensuring both programs are instantly identifiable as part of the same organisation.
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