Website for a BBQ brand made famous by winning a national BBQ TV show.

Smokin’ Oak Barbecue needed a clear way to showcase their services. From corporate events and private catering to hands-on masterclasse, while keeping their authentic, laid-back voice. I organised the content into three sections (corporate events, private catering and educational classes), each written to appeal directly to its audience, whether that’s an event planner, a couple planning a wedding or someone eager to learn barbecue skills. By emphasising Smokin’ Oak’s expertise and friendly approach, the new structure makes it easy for potential clients to see exactly what they offer.