The Problem

South Pacific Timber had an existing website that wasn’t fully capitalising on their marketing investment. With significant spend going into SEO and advertising campaigns through their agency partners, the site needed both design and functionality improvements to maximise conversion rates. The existing user experience had areas that needed refinement, and there was untapped potential in their product offering that could be better showcased through digital means.

The Solution

We took a strategic approach to enhancing the website, focusing on areas that would directly impact conversion rates and user experience. Through careful analysis, we identified and improved key design elements and functionality issues that were affecting site performance. Our development work has expanded beyond fixes to include new features that enhance their product offering. Each addition to the site has been specifically designed with conversion optimization in mind, ensuring that their marketing spend through external agencies delivers maximum return on investment.

The Outcome

The ongoing improvements to South Pacific Timber’s website have created a stronger foundation for their digital marketing efforts. The enhanced user experience and new functionality support their external agency’s SEO and advertising campaigns, ensuring that incoming traffic has the best possible chance of converting. As we continue to develop new features, each addition is carefully crafted to maintain high conversion rates and support their growing product offering, making every marketing dollar work harder for the business.

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