Wash n Wait

The Problem

Wash n Wait, a laundromat business, needed a cohesive brand identity and clear operational signage. They required a design system that would not only create a professional, clean image but also effectively communicate laundromat rules and guidelines to their customers. The challenge was to balance friendly, approachable branding with clear instructional information.

The Solution

We developed a comprehensive design package centered around a memorable logo and functional signage system. The logo design features a clever combination of bubbles and a timer symbol, perfectly capturing the essence of the business name while creating a friendly, modern feel. The colour scheme utilises a professional blue palette that connotes cleanliness and trust. For the operational signage, we maintained brand consistency while ensuring information was clearly presented, using a clean layout with numbered points and clear sections for different types of instructions.
Laundromat logo
Laundromat signage design

The Outcome

The new brand identity and signage system has created a professional, cohesive look throughout the laundromat. The logo effectively communicates the business concept at a glance, while the well-structured signage helps customers easily understand laundromat procedures and rules. The design system successfully balances the need for clear communication with an approachable, professional brand image, enhancing the overall customer experience.

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